Circuito Liberdade is given a visual identity makeover
This is one of the actions that are part of the 15th anniversary celebrations of the Circuit
In 2025, Circuito Liberdade will turn 15 years old, and several actions are being prepared to celebrate the date.
One of them is the rebranding of Circuito, which highlights its role as an important guiding thread for Minas Gerais state’s culture, tourism and education during the last 15 years. Considering such crucial role, a new brand and a new website were designed.
The new visual identity was inspired by the city’s map, alluding to the area surrounded by Avenida do Contorno, where the Circuito is located. The new style is modern, agile and direct, which strengthens the idea of connection, network, and integration. These are core ideas and activities performed by the many spaces conforming the cultural complex.
The word “Liberdade” stands out in the new logo, aiming at a deeper understanding of Circuito as a broad, diverse and dynamic network in constant motion.
New Website
The new Circuito Liberdade website will provide all the necessary data for a high-quality navigating experience. The user will be introduced to the history of Circuito and to all the information regarding cultural spaces, exhibitions and events, tours and sightseeing tips, among else.
With a modern design that speaks to the rebranding of Circuito, the idea is to make it an important channel to all the information on tourism activities and the creative economy in both Belo Horizonte and Minas Gerais.
According to the president of Fundação Clóvis Salgado, Sérgio Rodrigo Reis, these actions indicate a more mature stage of Circuito, now consolidated as the largest cultural, tourist, educational, and creative complex in Latin America. “At Fundação Clóvis Salgado, we understood we needed a communication strategy that could translate how strong this network was, and how powerfully it represented our cultural tourism, not only as a tourist destination itself, but mostly as the gateway to Minas Gerais, besides bearing a strong connection to the city of Belo Horizonte because of its high-quality cultural and tourist activities”, he states.
